Inhouse product
responsible for all marketing and promotional efforts on the company's website. This includes managing the website, as well as marketing to customers through digital channels.
Responsibilities:
Continue to develop and improve the website
Run campaigns on Facebook, Twitter, and other digital channels and track key performance metrics
Work with developers to promote new features on the site
Create email campaigns to promote events or new promotions
Create banner ads for both internal and external use
Create video ads for both internal and external use
Create adverts for inclusion in various publications
Continuously look for ways to improve customer acquisition and retention through digital channels including email, Facebook, advertising networks, etc.
Continuously optimize conversion rates of our products by A/B testing different designs or wording on our website
Manage email campaigns that are designed to grow customer base through targeted offers or giveaways
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