What Does "Riches Are in the Niches" Mean?

At its core, this phrase emphasizes the importance of narrowing your focus to serve a specific group of people or a particular need. In a marketplace that often feels overcrowded, targeting a niche allows you to stand out by catering to a dedicated, smaller audience whose needs might otherwise be overlooked. Whether it’s through specialized products, content, or services, the idea is to become an expert or go-to source in a niche that others may ignore.